About Us

Welcome to Anything But Jeans—a mother(Martha, right) & daughter (Alex, left) owned boutique that celebrates style, confidence, and individuality. After working side-by-side in the insurance industry since 2019, we've decided to take the leap into the world of fashion, combining our passion for creativity, customer care, and the bond we've built over the years.

We know how important it is to feel comfortable and confident in what you wear, and our goal is to offer a curated selection of clothing that reflects the diverse personalities and styles of todays culture. From casual chic to elegant essentials, Anything But Jeans Boutique is here to provide you with pieces that let you express yourself, without the pressure to wear something you're not in the mood for—because sometimes, it really is anything but jeans.

We're excited to embark on this new chapter together and can’t wait to share our carefully chosen pieces with you. Thank you for supporting our dream—we hope you find something you love here!

Meet Alex

Hey there! I’m Alex, and I’m all about fashion that boosts confidence and feels like me. I’m beyond excited to be a partner in this new online boutique venture—it's been such a fun and fulfilling journey so far! When I'm not curating the latest styles, you can usually find me at home, snacking and enjoying a good movie. I’m also engaged to my amazing partner Ivan, who I’ve been with for over 6 years. I’m all about making every day a little more stylish, comfortable, and full of joy.

Meet Martha

Meet Martha, a seasoned entrepreneur who’s been in the business world since 2011, when she launched her insurance business. As a proud mom to Alex, she’s always encouraged her to embrace her individuality and love for fashion. Martha herself is a fan of living life to the fullest—whether that’s sipping a glass of wine, exploring new destinations, or simply being out and about. She’s thrilled to be starting this new venture with Alex, and can’t wait to see everyone rocking styles that go way beyond jeans!